Slaying the Dragonchain: A Tale of Fear and Mania


Slaying The Dragonchain: A Tale Of Fear And Mania

Key Takeaways

As soon as one in all crypto’s most hyped tasks, ICO-era startup Dragonchain and its founder had been charged right this moment by the SEC for the sale of $16.5 million in unregistered securities.
The costs observe years of alleged mismanagement and reportedly tyrannical management beneath CEO Joe Roets, whom staff declare managed the corporate with “worry and intimidation.”
Dragonchain’s lavish spending and poor monetary administration rapidly resulted within the undertaking’s deterioration and drew the eye of regulators within the U.S.

Slaying The Dragonchain: A Tale Of Fear And Mania

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Slaying The Dragonchain: A Tale Of Fear And Mania

Dragonchain as soon as had massive ambitions to deliver the “magic of blockchain know-how” to companies across the nation. Immediately, the Securities and Alternate Fee is charging the undertaking and its founder, Joe Roets, with having bought $16.5 million in unregistered securities from 2017 to 2022. Crypto Briefing takes a deep dive into the startup’s rise and fall.

Slaying The Dragonchain: A Tale Of Fear And Mania

The Dragon Awakens

Dragonchain was initially developed in 2015 from one of many Walt Disney Firm’s incubators because the Disney Personal Blockchain Platform. That’s till the architect behind the undertaking, John Joseph Roets (who goes by “Joe” Roets), went rogue, based on his early collaborators.

Slaying The Dragonchain: A Tale Of Fear And Mania

Roets spun the undertaking out as a non-profit, wresting management of the mental property and model from Disney and chopping ties together with his former collaborators solely. In August of 2017, Dragonchain Inc. was introduced, a for-profit startup eager on cashing in on the cryptocurrency mania. 

Slaying The Dragonchain: A Tale Of Fear And Mania

The startup aimed to construct a “turnkey blockchain platform for enterprise.” Like many rivals, it promised “safety and adaptability unseen out there,” positioning Dragonchain for “​​exponential​ ​progress​.”

Dragonchain introduced it will elevate cash by promoting its personal cryptocurrency, referred to as “Dragon tokens.” Moreover, past constructing its personal know-how to compete with different enterprise blockchains, like Hyperledger and R3, Dragonchain sought to type an incubator to assist different startups elevate their very own rounds on the Dragonchain platform. 

Shortly after asserting the launch of its for-profit company, Dragonchain held two preliminary coin choices, or ICOs. Enthusiasm across the sale was super, with buyers from Asia to Europe excited by Disney’s potential involvement, regardless of the undertaking now not having any affiliation with the media large. 

Benefiting from the identify affiliation, Dragonchain was capable of elevate over $15 million in Bitcoin and Ethereum over the course of 4 months. On the insistence of Roets, participation within the sale was obtainable to anybody on the planet with out restrictions.

Because of surging cryptocurrency costs, the startup’s hoard was price over $50 million by December. At its peak in January 2018, Dragon tokens had been price over $5 every, giving the corporate a valuation of over $1.2 billion.

Spending the Treasure Hoard

On the again of the profitable fundraising, Dragonchain was capable of extra than simply develop its crew and open a brand new workplace. It generously sponsored most of the newly sprouted blockchain conferences and occasions in Washington state, in addition to funding one in all its personal⁠—Blockchain Seattle. The startup even helped fund the formation of the Washington Expertise Trade Affiliation’s Cascadia Blockchain Council (WTIA), the place Joe Roets sits as a steering committee member.

Corey LaJoie’s No. 72 Sponsored by Dragonchain

Different expenditures had been slightly extra lavish. Dragonchain’s non-profit bought a penthouse price $2.2 million atop the Bellevue Pacific Tower to entertain shoppers and buyers. In July 2018, it sponsored NASCAR Cup Collection driver Corey LaJoie in Daytona. In 2019, the startup commissioned a media firm to supply a documentary collection about Dragonchain.

Regardless of the spectacular spending, nonetheless, it wasn’t lengthy after Dragonchain’s token sale earlier than bother started.

The Downside with ICOs

After its profitable raises, Dragonchain wished to assist different blockchain tasks elevate their very own multi-million greenback rounds. Inside months, it signed on tens of startups trying to elevate cash. 

A minimum of one firm was capable of elevate cash on high of the Dragonchain platform. Look Lateral, an organization attempting to promote shares of artwork by way of cryptocurrency, held a token sale facilitated by Dragonchain in 2018.

Nevertheless, round this time, regulators started scrutinizing the untamed ICO scene. Many of those token gross sales had been unregistered securities choices, based on pointers from regulators.

These guidelines, enforced by the Securities and Alternate Fee (SEC), be sure that buyers obtain constant and correct monetary details about the businesses they spend money on. The regulator is especially vigilant about securities investments provided to most people.

Round 2017, the SEC began ramping up its cryptocurrency choices enforcement. In December 2017, the Fee issued its first cease-and-desist proceedings towards an organization promoting tokens issued on a blockchain. 

By 2018, the regulator continued to tighten enforcement. That 12 months, it halted a number of fraudulent choices, shut down an unregistered cryptocurrency , and even charged boxer Floyd Mayweather Jr. and music producer DJ Khaled for unlawfully selling ICOs.

However, Joe Roets was voracious when it got here to fundraising, pushing firms to lift cash by way of Dragonchain whereas the market was nonetheless scorching, mentioned Brandon Kite, the previous software program growth lead at Dragonchain. “However there’s no method anyone may use Dragonchain for that stuff legally, that’s why they don’t have any clients,” Kite mentioned. Two former executives on the firm have gone so far as to say that Roets and two different staff had been instantly subpoenaed by the SEC in 2019. Crypto Briefing confirmed this date after one supply shared the subpoena they acquired from the SEC.

The scrutiny had an affect on enterprise. For instance, blockchain id startup LifeID was one of many startups that thought-about becoming a member of Dragonchain’s incubator. The founding father of the corporate, Chris Boscolo, instructed Crypto Briefing that his firm had been in negotiations to conduct an ICO by way of Dragonchain in late 2017. However, based mostly on steerage from his authorized counsel, he was instructed to restrict the providing to accredited buyers as a way to stay in compliance with securities legal guidelines.

That’s when the deal broke down with Dragonchain. In keeping with Boscolo, the corporate knowledgeable him that they had been solely thinking about supporting his token sale if there have been no restrictions on who may take ⁠—identical to Dragonchain’s personal ICO.

The insistence would show to be a dealbreaker. “LifeID has determined to observe the steerage of their authorized crew and due diligence for his or her ICO. Upcoming has been canceled,” mentioned Dragonchain on social media.

Ruling By Worry

Crypto Briefing interviewed greater than 10 staff on the firm and reached out to greater than 30 individuals linked to the corporate in complete. Many declined to remark, eager to keep away from litigation or harassment. Those who did communicate mentioned that the Roets’ managed the corporate by way of “ worry and intimidation,” with some describing the expertise as “traumatic.”

In conversations with former staff, many cited the identical purpose for leaving⁠—their poor therapy by Joe Roets and his spouse, Shirly Roets, who was second in command.

Chin-One Chan, Dragonchain’s Advertising and marketing Supervisor for Asia throughout its ICO, spoke with Crypto Briefing about her work at Dragonchain. Three months into her engagement, she claimed that Dragonchain tried to coerce her into signing a non-disclosure settlement after she raised issues about guarantees made to her previous to the ICO. When she refused, Dragonchain fired her and withheld her wages together with Dragon tokens she was presupposed to obtain for the work she carried out, based on Chan.

One other worker alleged that after they had been fired, the corporate tampered with their W-2 filings with the IRS and three colleagues in an alleged try to extend their tax invoice as punishment.

A number of staff additionally mentioned that they had Dragon tokens promised to them for his or her work that was “clawed again.” A complete of 20% of Dragon tokens issued had been allotted to founders and early staff, much like inventory choices. One in every of these staff confirmed Crypto Briefing an employment settlement detailing their allocation of tokens.

Workers mentioned they had been requested to return these tokens for tax functions and that they’d be returned at a later date. They declare to have by no means acquired them, and once they pressed Dragonchain in regards to the tokens, the corporate used it as negotiating leverage or just didn’t distribute them in any respect. Transactions on the blockchain line up with tales from these staff.

Not solely would the corporate try to intimidate individuals financially, however Dragonchain would additionally achieve this legally. “Joe Roets is litigious, to say the least,” mentioned one former worker. Greater than two staff concerned with the corporate mentioned that Joe Roets initiated “frivolous lawsuits” towards them after they left.

One hanging instance of the circumstances at Dragonchain is from a former government, who spoke with Crypto Briefing on situation of anonymity. They mentioned that after elevating issues about “inconsistencies” in Dragonchain’s funds, Joe Roets “pulled a gun out in entrance of me, pointed it at me, after which pointed it at himself,” saying “possibly I ought to finish all of it.” Shortly after the incident, Joe and Shirly Roets fired the manager, they mentioned.

Proof of Monetary Misery

Since its inception, there was little proof that Dragonchain has generated significant income from firms utilizing its platform. 

Although this isn’t uncommon for a high-risk startup, the corporate seemingly sabotaged offers with potential clients. “Joe Roets went out of his strategy to scare off Starbucks,” mentioned August Harper, previously Roets’ government assistant.  

One other former government corroborated the 2 incidents, saying that “once we had been near signing new clients, together with Starbucks, Joe would drive them away.” Brandon Kite added that, “Joe was extra thinking about sustaining the worth of his Dragon [tokens] than he was in operating a enterprise.” With out dependable income, the corporate turned towards dependence on the cash it raised by way of its ICO. 

Nevertheless, these funds are solely price a fraction of what they had been throughout 2017. Since then, the worth of the Dragon token has collapsed. Beforehand, one in all these tokens commanded as a lot as $5. By the tip of 2018 they traded beneath $0.10; now, they go for lower than $0.02. 

There have been different indicators that the corporate was experiencing monetary problem as properly. In Might of 2019, the corporate bought its penthouse at a $242,000 loss. Across the similar time, the corporate was delinquent on over $119,000 in taxes. 

Lawrence Lerner, the corporate’s former President of Consulting Companies and a former bigwig at now defunct blockchain undertaking RChain, instructed Crypto Briefing he left as a result of “they didn’t have any cash to pay me.” Different service suppliers additionally reported that they may not gather funds from Dragonchain.

In the meantime, Joe and Shirly Roets had been gathering salaries of $200,000 and $180,000, based on one former government. Even with these excellent , Dragonchain made a $500,000 funding in Coinme, a Seattle-based Bitcoin ATM firm, originally of 2020.

On situation of anonymity, one of many firm’s former controllers instructed Crypto Briefing that, whereas they had been organizing the corporate’s books, they discovered “issues lacking.” Some transactions carried out in cryptocurrency “didn’t make its method again to the corporate,” they mentioned. They tried to trace down these transactions, and once they pressed the difficulty, the previous controller mentioned they had been fired.

The Aftermath of Mania

On August 16, 2022, years after first subpoenaing Dragonchain executives and staff, the SEC formally charged Joe Roets and Dragonchain for promoting unregistered securities. The company claims Dragonchain raised $14 million from about 5,000 buyers worldwide throughout its ICO, and cashed in one other $2.5 million within the interval from 2019 to 2022. 

The SEC is looking for everlasting injunctions, disgorgement with prejudgement curiosity, civil penalties, and conduct-based injunctions towards Roets and Dragonchain’s company entities.

Joe Roets acknowledged in an open letter that he was assured he had a “very sturdy case” towards the fees. He moreover took the chance to extol the virtues of blockchain know-how, calling it “liberty encapsulated in software program,” and ended his letter with a quote from the revolutionary author Thomas Paine: “Tyranny, like hell, shouldn’t be simply conquered; but we have now this comfort with us, that the more durable the battle, the extra superb the triumph.”

Many of those points weren’t distinctive to Dragonchain. There have been a whole lot of startups from 2017 by way of 2018 that raised thousands and thousands on the promise of blockchain know-how. A few of these firms disappeared solely. Others had been proven to be fraudulent. Some are nonetheless ready to see what occurs. 

Dragonchain was one in all many firms swept up within the mania of 2017. It wasn’t the one undertaking that acted rashly—and even fraudulently—with the cash it raised from buyers. Like lots of these startups trying to faucet into the “transformative energy of blockchain,” they left former staff and buyers with little to point out for his or her work and the cash entrusted to them.

Issues occur rapidly and impulsively within the cryptocurrency house, however accountability strikes slowly and intentionally. What looks as if historic historical past to crypto natives continues to be contemporary within the minds of regulators, authorities, and legislation enforcement, and the SEC’s actions towards Dragonchain years after the actual fact exhibit that its reminiscence is lengthy and its persistence plentiful. 

Disclosure: On the time of writing, the creator of this piece owned BTC, ETH, and different cryptocurrencies.

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